The "common writing"
The question that arises for a project of this nature lies in the fact that the guests practice different “writings”,
with their own “vocabularies” and, normally, without connections between them.
Thus, the “writing” of a visual artist is not the same as that of a musician or a businessman,
nor is the “writing” of an architect the same as that of a film director or a singer.
However, for the project to have coherence in the “writing” it is necessary to find a “common writing”
that can be easily used by each guest.
Polaroid is the "common writing".